Buyer’s Journey
The process of a potential client obtaining information regarding a future purchase.
Internet Marketing
Call-to-Action (CTA)
This could be in the form of a text link, button, image, or another type of weblink that entices a visitor of your site to be directed further into the site to help them learn more or become a lead. Examples: “Read More”, “Subscribe Now”, “Download the Whitepaper Now”, “Contact Us, “Request a Free
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Content Marketing
Content marketing is used to increase traffic, engagement, conversion, and acquire new leads as well as increase sales. It lies at the core of most all Internet Marketing programs, especially SEO, and is often the most critical component for determining success. It is also the most easily disregarded or last to be considered when allocating
Contextual Marketing
A marketing strategy that accounts for data related to a user to create more personalized interactions with a site.
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Conversion
This refers to when someone enters information or clicks on a social media button, ‘converting’ them from an anonymous person to a known quantity. It is often a Key Performance Indicator for marketing since the person has become a prospect that can be nurtured or sold to. Takeaway Keep in mind how many and how
Conversion Rate
Stands for the rate at which a user converts over having the opportunity to convert. See conversion for more information.
Conversion Rate Optimization
A series of steps taken to increase the conversion rate on your platform. Typically this refers to increasing leads on a website by optimizing the calls to action (CTAs). These are short forms on a site that capture user information that results in a sale or provides an email address so you can nurture those
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Cost Per Acquisition (CPA)
This is the cost that is required to acquire one new customer. To calculate this value, you can divide the total campaign cost by the number of conversions from that campaign.
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Digital Marketing
All online strategies that are used to increase sales and improve brand awareness.
