These allow organizations to schedule email campaigns that target specific users and buyer personas who have opted-in to receive their communications. These systems have many features including scheduling campaigns for specific days at specific times, segmented emailing lists by rules (buyer personas, purchase patterns, etc.), developing customized emails using brand colors, images, video, and more.
Emailing can personally target specific users and deliver engaging content that is relevant and requested to them. It is a part of the customer relationship management process by keeping users involved in the brand. Email can lead to new sales or developing more qualified leads.
Another service of email campaign systems is automation. See Email Automation for more.
Major Email Campaign Systems:
- Mailchimp
- Constant Contact
- Hubspot
- Pardot
Related:
Email Automation, Buyer Persona
